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Great From The Start: How Conscious Corporations Attract Success, by John B Montgomery
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"Great from the Start" not only prepares entrepreneurs for success in the prevailing economic paradigm where the corporation exists solely to maximize profits for shareholders, but also shows you how to design your business for success in the emerging economic paradigm in which corporations exist to optimize both good and profit. You will lean how to build a purposeful and soulful business that is a force for good and reflects your values, embodies the tenets of Conscious Capitalism as a Certified B Corporation and acts appropriately as a responsible global citizen. Finally, if you are a leader who aspires to operate from the heart, believes in abundance and plays power with instead of power over, "Great from the Start" suggests how you can leverage neuroscience and the science of consciousness to inspire and lead your corporation so that it is optimized for the people that work there.
- Sales Rank: #993037 in Books
- Published on: 2012-05-01
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .67" w x 5.98" l, .97 pounds
- Binding: Paperback
- 298 pages
Review
“A book of immense value, perhaps the best of its type I have ever seen.” -- KEN WILCOX, Chairman, Silicon Valley Bank
“A high impact book.” -- RAJ SISODIA co-author, Firms of Endearment and Conscious Capitalism, and founder Conscious Capitalism Institute
About the Author
John Montgomery brings three decades of experience as one of America’s preeminent corporate lawyers to offer the business secrets of Silicon Valley as an essential blueprint for any entrepreneur wishing to start a successful company. As counsel and trusted advisor to almost 1,000 startups and dozens of venture capital firms, he developed this blueprint from working with some of Silicon Valley’s most successful companies, entrepreneurs and venture capitalists, and stress tested it with dozens of startups and his successful law firm, Montgomery & Hansen, LLP. From raising venture capital to building a balanced team, from designing your culture to managing a board of directors, this book will help you experience the joy of building a successful company.
Most helpful customer reviews
3 of 3 people found the following review helpful.
There is a secret sauce...
By Mr. Max
Having been fortunate enough to have worked at some of the best companies in Silicon Valley and beyond, and with five start-ups under my belt, I can assure you that luck and timing aren't everything. Great vision isn't all it's chalked up to be either. And persistence, while crucial, will only get you so far. All of these things are important, to be sure. However, there is an elusive element to what makes a great company from the start. And John Montgomery has captured its essence. From kick *ss companies like SlideShare, which was recently acquired by LinkedIn to Blogger, to Skype to Webmail.us, certain patterns either predispose a start-up to success or lack thereof.
Great from the Start demystifies the "it" behind what makes certain nascent companies different. Chapter by chapter, John "Monty" Montgomery looks at the role that being conscious plays in making decisions that stick. He goes on to discuss how start-up team structure is the foundation for being well positioned to not squander good luck, and to turn bad luck into valuable learning experiences.
But wait, there's more. The most interesting element of Great from the Start is the author's unique, well-informed, and hard-earned perspective on how to use the legal structure of the corporation to advance the role of governance in guiding the company to do the right thing, and get beyond hollow words like, "Don't Be Evil."
This is a book for people who are serious about creating a company and succeeding in the biggest way possible. It's a highly complementary read to Jim Collin's new book, "Great by Choice." And when you're done with both of them, you can pick up The Startup Owner's Manual by Steve Blank and Bob Dorf. Together, these three books provide some of the most important advice you'll ever get.
Pick it up. It's interesting, readable, and will forever change the way you think about starting a tech company.
2 of 2 people found the following review helpful.
Disruptive! this book proves to you that it pays more to be good!
By Ghassan Ayesh
I picked up the book at bed time at the end of a long day and started reading thinking that I will browse another book on entrepreneurship and startups. I was wrong. I was reading on and on until it was around 1:30am when sleep got a hold of me. I found it hard to stop reading.
The author writes in a very eloquent and flawless way about how it pays to be good, and how a successful startup can be more successful; and if you are in the process of starting one, then you are more likely to succeed if you start ethical, positive and good first without overlooking price models and how to make money; in other words, greed is not good, only good is good and will bring you more good.
Based on latest research of neuro-leadership and neuro-socio and biological workings of the brain and its impact on human behavior the book starts by laying out the foundation for "using neuroscience, psychology and organizational development to design our startups for how humans work best" the book starts by explaining the role of social neuroscience, neuro-economics and the dynamics of neuro-leadership and the impact this has when you build a humane startup based on trust, and good then you cultivate followers both who champion you inside: work for you diligently and outside: customers. If a startup ecosystem is influenced primarily by its founders and the first batch of employees; then how would you behave, influence and lead in order to accomplish your goal? our biology and brain dynamics says that when we are good to each other we can work more and accomplish more.
The book explains that and the impact of doing the right thing at the right time driven by ethics first, not by greed, and how when you are an ethically inspiring and motivating leader you are bound to accomplish more. But this is no theory. The author lists a good list of startups that he has followed and researched over the last 20 years or so and describes the story of the rise of a technological feat in each case.
This is a good necessary read especially for the aspiring startup founder. I think it brings something new to the table; it sheds a new light, a new perspective on things that are rarely seen or looked at in other good books on the subject, a fresh look at the dynamics of a startup that is more biologically and ethically driven and more related to how we human beings think, work, or how our brains function in an organization like a startup. Inspiring indeed.
4 of 5 people found the following review helpful.
This book is literally great from the start!
By Andrew Gardner
"Great From the Start" is a fundamental phase shift in the evolution of entrerpreneurship and the way that we view ourselves.
Every great revolution in the history of mankind has come about from innovators who identify and systematized a fundamental phase shift from the past: these innovators hear the frustration of the 99% and systematize a solution that lifts us all. The wisdom and methodology contained in "Great From the Start" is the phase shift that we need today.
Studying John Montgomery's model is as revolutionary to me as the first time I dialed in to Prodigy, or found a friend on Facebook, or swiped my hand across an iPad. Following the systemic principles outlined in this book has unleashed a vision and capacity in me and my team members that we have never before experienced. This model has created an attractor pattern for vision, success, and happiness that drives us and drives opportunity our way.
The wisdom and methodology contained in "Great From the Start" has the capacity to stimulate our economy, our communities, and our hope for the future in a way that no program, mantra, or potentate could ever dream. To all of you who have fought hard these past few years, to those who are battered but not broken- embrace this dream and rise. To those of you who stand in places of power- embrace this dream and lead. To those of you with children, who hope for a better tomorrow- embrace this dream and create that tomorrow today.
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