Free Ebook No-Copy Advertising, by Lazar Dzamic
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No-Copy Advertising, by Lazar Dzamic
Free Ebook No-Copy Advertising, by Lazar Dzamic
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No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.
- Sales Rank: #2661450 in Books
- Brand: Brand: Rotovision
- Published on: 2001-10
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 9.04" w x 12.18" l,
- Binding: Hardcover
- 160 pages
- Used Book in Good Condition
Most helpful customer reviews
8 of 8 people found the following review helpful.
Brilliant- a must for art directors and COPYWRITERS
By Robert W.
As a professional copywriter giving a positive review to this book might seem like professional suicide, but to be a copywriter is to develop strong CONCEPTS. Part of that is accepting the responsibility of using words effectively on behalf of your client - and sometimes that means using no words at all.
Really, this book is a collection of brilliant concepts that happen not to need much, if any, copy. It's as a conceptual book that this collection of work really shines.
Also, the concepts are diverse enough that they don't become boring or predictable, unlike some other collections that confine themselves to one medium or style of advertising, i.e. outdoor, television or "sex sells" photography.
I have to admit there is a minute amount of copy in some of these ads, but always less than a sentence. Plus, I think a tiny minority of these concepts would have been stronger communications with a hint more of copy.
All of that said, it's a book that every copywriter, art director or person who like to think of themselves as "creative" should have on their shelves.
I'd even go so far as to say that's it's more useful to have this book than the most recent One Show and it's a heck of a lot cheaper - and less likely to disappear.
1 of 1 people found the following review helpful.
An Art Director's Visual Bible
By Jim Antonopoulos
A must see (not read) for any art director working in a creative environment. Filled with great conceptual work.
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